CREATIVE DIRECTOR

About

b. 1986, HK.

Byron is a New York-based award-winning creative director specializing in lifestyle, fashion, beauty, food, travel, television, identity and experiential event creative. He is a motivated self-starter who has a strong vision and clean aesthetic, balanced with sophistication and elevation. Byron develops, leads, and enforces the voice and strategic identity of branding across all platforms. He excels at leading and inspiring a team of creatives, setting a vision and executing across global campaigns, print, digital advertising, editorial, UX/UI, social media, video, corporate identity and packaging.

A key milestone in Byron's career was at Condé Nast, where he spearheaded and created the custom-content brand studio (print and digital marketing). He successfully evolved brand perception in a luxury market space, and ideated new strategies for sales to partner with external luxury brands under the direction of Condé Nast's Artistic Director, Anna Wintour. He has worked for high profile advertising agencies AR New York and Sunshine London, and publishing brands GQ, Condé Nast Traveler and Men’s Vogue. 

 

Clients


Awards & Achievements


2018
Communication Arts:
Company Literature: Finalist
Idea Book, A+E Networks

2017
SPD Awards:
Design: Custom Publishing, Medal Finalist
Fall 2017 Issue
Idea Book, A+E Networks

Design: Brand Feature Design
In Pursuit of Winter
The Ritz-Carlton Magazine

Design: Entire Issue
Fall 2017 Issue
Idea Book, A+E Networks

Photography: Brand, Feature
Dark Arts, Winter 2017
The JW Marriott Magazine

Design: Feature Story
Chef's Apprentice
The Ritz-Carlton Magazine

Design: Cover
Japan's Culinary Scene
The Ritz-Carlton Magazine

2016
SPD Awards:
Story Design, Medal Finalist
Health Heroes Portfolio
WebMD magazine

Section Design, Medal Finalist
Food
WebMD magazine

2015

Condé Nast Publications
Greatest Digital Growth
Condé Nast Traveler

Condé Nast Publications
Marketer of the Year
Condé Nast Traveler

2014
SPD Awards:
Cover of the Year, Finalist
The Denim Issue feat. Zoe Saldana
Marie Claire

Design Merit, Section, Front of Book
Nina's 5 Year Anniversary
Marie Claire

2013
SPD Awards:
Design Merit, Section, Front of Book
101 Ideas
Marie Claire

Design Finalist, Fashion story
Marrakech Express
Marie Claire

Photography Merit, Fashion story
Urban Legends
Marie Claire

2012

CRMA Awards:
Designer of the Year
Los Angeles magazine

2008
Graphis New Talent:
Gold Medal
Boat from Space & Life as a Designer
Men's Vogue

2007
Art Director's Club:
Australia Guide
Condé Nast Traveler

2005
Type Directors Club 27:
Gold Medal
Chuck Berry
GQ

Press