A+E Networks: 2017 Upfront
In March 2017, A+E Networks hosted its annual A+E upfront at the Lincoln Centre. The event took on a broader context: previously an opportunity to promote new programming to potential advertisers, it was used as an opportunity to unveil the network’s renewed focus on the power of storytelling. In a world where traditional message-based advertising was under more pressure than ever before—audiences and consumers were hungry for story and emotional relevance, It was a message advertisers and their media buyers from the agency world wanted to hear.
Key leaders within A+E shared their personal stories and connection with the brands through the power of storytelling.