Following LVMH’s acquisition of Marc by Marc Jacobs, I helped lead a global brand transformation, redefining how the brand looked, communicated, and connected with audiences worldwide. Working closely with the creative team, I helped develop a new visual identity, logo, packaging system, campaign imagery, and immersive retail experiences across key international markets. The result was a bold, cohesive brand expression that brought renewed energy and cultural relevance to Marc by Marc Jacobs, strengthening its global presence while preserving the irreverent spirit that made it iconic.
