MARC by Marc Jacobs — Global Relaunch
Following LVMH’s acquisition of Marc by Marc Jacobs, I collaborated with the brand’s creative team to oversee a comprehensive global relaunch. This included the development of a refreshed brand identity with a new logo and packaging system, art direction for a campaign photography series, and the design of immersive pop-up experiences across key international markets. The work balanced heritage with modernity, reinforcing the brand’s distinctive voice while positioning it for renewed growth under the LVMH umbrella.
