A&E Indie Films x Sundance
A+E Networks, A&E Indie Films and Sundance came together to celebrate a Studio 54 experience and screening, nearly a year in the making. A nightclub was the inspiration for the largest activation at the 2018 Sundance Film Festival. This activation was designed to give a multi-sensory experience from the moment you step off the plane in Park City, Utah, through your return home. From front creation to the product customization, this collaboration was varied in its demands, but the goal of increasing the visibility of the brands and the importance of the sales reach was the first in history to be accomplished and achieved.