Believe in Love reimagined Tiffany & Co.’s approach to love and commitment, moving beyond traditional bridal storytelling to celebrate the intimate gestures and shared moments that define human connection. The campaign established a more contemporary and emotionally resonant expression of the brand, shifting the focus from the engagement ring itself to the people and relationships behind it.
Created in collaboration with Laird + Partners, with photography by Cass Bird and film direction by Darius Khondji, the 2017 campaign brought this vision to life through raw black-and-white imagery, intimate compositions and Tiffany’s iconic blue. Set to a stripped-down rendition of Alicia Keys’ No One, my role spanned creative concept development, film storyboarding and art direction, helping shape the visual narrative, composition and cinematic storytelling across the campaign.
The platform continued to evolve, including the 2019 launch of Tiffany True, accompanied by Lady Gaga’s Is That Alright? from A Star Is Born. Together, the campaigns helped expand Tiffany’s storytelling around love and commitment, creating a more personal and culturally relevant expression of the brand’s heritage.
