History of Football

History of Football x History Networks Global Campaign

To get fans of football to the History channel, we bring the History channel to them: artifacts, prototypes from brands, participating sponsors, and recognizing the games rich heritage and bright future. Featuring a History channel series that they share in, we give players, fans, or even passing on-lookers a way to celebrate and share their passions or just pick their curiosity at a space that is part gallery, part hall-of-fame, and all experiential activation.

We will bridge cities together through the love of the game. Show the greats of past, present, and future. And get people together in their hometown face to face with fans a world away through obvious and natural social and digital extensions.

This is achieved through two conceptual platforms: “Live the Story” – asking you to heed the call and rise to greatness… and “Life or Death” – highlighting the extreme dedication to the game that we know you share. The ultimate goal is for users to mix the two asset libraries together, yielding new and personal campaigns.